Well-designed, efficiently produced, appropriately used and responsibly disposed-of packaging provides multiple benefits. It is essential to prevent product damage and can help extend a product’s life. It helps improve efficiency in the supply chain and provides safe and convenient access to goods.
Packaging communicates vital information to the customer whilst providing a great ‘unboxing experience’ to those receiving gifts or luxury items. However, poor material choices are damaging to both brands and the planet.
The impact on the environment caused by discarded, man-made materials has reached critical levels.
There is now a greater need than ever for packaging to be sustainable throughout its life cycle. Packaging should incorporate eco-design at its inception, use responsibly sourced raw materials, and be manufactured using efficient processes that are driven by renewable energy. Packaging should be re-used or recycled wherever possible, then sent to the most appropriate end-of-life solution, such as incineration for energy generation or composting.
Paper packaging is part of the solution. Paper packaging is made from wood fibre, a natural and renewable material that is highly recycled. It is the sustainable choice.
There are many different types of paper packaging, circular by nature, used and suitable for both product and transit packaging…